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DONNIE / SJAAK KING TOTO
Key Visual, OOH, & POS
Client: TOTO
Agency: TBWA / NEBOKO
Creative: Billy Witbraad, Laura Bording
Retouch: Leonard van Vliet
A social-first campaign that turned sports betting into a playful battle for the title of King TOTO. Featuring Donnie and football legend Sjaak Swart, fans were encouraged to pick a side, sparking conversations, interactive content, and nationwide engagement across social and traditional media.
Shot in attachment with the TVC.
Agency: TBWA / NEBOKO
Creative: Billy Witbraad, Laura Bording
Retouch: Leonard van Vliet
A social-first campaign that turned sports betting into a playful battle for the title of King TOTO. Featuring Donnie and football legend Sjaak Swart, fans were encouraged to pick a side, sparking conversations, interactive content, and nationwide engagement across social and traditional media.
Shot in attachment with the TVC.
IDEA: Turn sports predictions into a battle for the crown. By framing betting as a competition between friends and iconic personalities, the campaign transformed fan participation into an entertaining, shareable social movement.